Private page · please don't forward the link
Partner programme · by invitation only

Know a founder who should be impossible to ignore?

I ghostwrite content for founders. They get visible, they get trusted, so what they build can grow.

Introduce us. If it turns into a collaboration, you earn 15% of everything they invest in their first six months.

The idea

Healthy ecosystems run on everybody winning.

Introductions between people who know each other don't need software, so there's no tracking link to paste and no dashboard to log into: you introduce us by name, and I know who sent them.

The founder

Gets a writer who understands their business and their voice, so their expertise finally shows up on LinkedIn in their own words, plus an email list they can reach directly. That's theirs to keep.

You

Earn a serious partner fee for one introduction, or direct it to a charity of your choice. You connected two right people. That gets remembered.

Me

I work with founders who arrive through trust. Better clients, better work, and more time spent writing instead of pitching.

The movement

The further this conversation travels, the more people prepare for death: practically, emotionally, spiritually.

The causes

Part of mdwords' profit goes to charity, in social and nature regeneration.

Who to send me

Three founders worth thinking of.

You don't need to know marketing to spot them. And often, one founder is two or three of these at once.

The invisible expert

LinkedIn content

People want to hear from people, not logos. Trust, talent, press and sales all follow the person.

You'll recognize them by No LinkedIn presence at all A small following after many years in business (under 1,500) Posting inconsistently, or without a clear structure or cadence
What I'll do for themI ghostwrite in their voice on LinkedIn: I ask the right questions and turn what they know into content people engage with.

The rented audience

Email course

On LinkedIn, the algorithm decides who sees you. Email lands with everyone who asked for it, and it sells better: an inbox is personal.

You'll recognize them by No newsletter signup anywhere on the website Only a generic contact form Nothing that invites you to leave an email address
What I'll do for themI build them an email list of their own, starting with a free email course that teaches something genuinely useful. The list is theirs, for good.

The silent list

Newsletter

The biggest wasted opportunity in most industries. Someone can meet you years before they buy from you. A good newsletter keeps that relationship warm the entire way.

You'll recognize them by No newsletter at all A list that exists but rarely hears from them Emails that go out, but do nothing for the business
What I'll do for themI run their newsletter: the emails and sequences that turn a quiet list into real relationships. That craft is my job.
Not sure?

Check the fit in 30 seconds.

Are they the founder, CEO or a senior leader?Solopreneurs count.
Do they have years of expertise or a real story to tell?
Are they barely visible on LinkedIn, or posting without structure?
Is their newsletter missing, quiet, or doing nothing for the business?
Is the business established, beyond side-project stage?
Is there room to invest in growth?Real revenue, funding, or a team are good signs.
The obvious question

"Can't AI just do this?"

Anyone can generate a post now. Your feed is filling up with content you could swap between any two companies. Generic in, generic out.

I use AI every day: a tool in trained hands, inside a system built on real human input. It carries the routine so the human part of the work gets full attention.

Ghostwriting is a skill: listening long enough to hear what a founder means, knowing which sentence a stranger will trust. A model can transcribe the call. It can't tell which one mattered.

Track record

Six years of ghostwriting. 1,800+ hours of deep study on top.

Nearly a decade of professional writing, the last six years ghostwriting for C-level leaders in tech, finance, legal and health through an executive-branding agency. Their names stay under NDA; my clients get the same discretion. Since January: 1,800+ hours of premium ghostwriting study on top.

Deathtech is my home niche — 300+ companies mapped into thanatech.io and Thanapedia, and I bring the same depth to other fields: health & wellness, regeneration, tech, consulting, marketing, events & culture. I do the homework first, so you skip the explaining and start at the interesting part.

I also build AI systems and run my own business. When a founder talks about the reality of being an owner, I understand.

The deal

15% of everything, for the full first contract.

You earn 15% of all revenue from the client you introduce during their first six months. Whatever they buy. Paid monthly, or directed to a charity of your choice.

The napkin math
They sign at€4,000 / month
Your share, monthly€600
Duration6 months
One introduction€3,600

Two introductions at this level: €1,200 landing every month, for half a year.

How it works

Three steps. 7 minutes. Mostly copy-paste.

i.

Sound them out

A short message that opens the door. Build one that sounds like you. Unsure about the fit? Run the 30-second check above, or send me the name below — I'll tell you within a day.

Your voice
You know them as
What to mention · pick one or more

Subject

One ask: leave pricing to me — I handle that in the first conversation.

Or write your own — you know them better than any template does. Either way: replace the [brackets] before sending. A pasted bracket is worse than no message.

ii.

Make the intro

They're in? Connect us in one email. That email is the referral — no forms, no links.

The intro email

SubjectIntro: [name] × Malou (mdwords)

iii.

I take it from here

I reply within one working day. You get two updates from me: after our first call, and when they sign. Then your payouts begin. You never chase me for either.

Someone come to mind?

Not sure about the fit, or short on time? Send me the name. I'll tell you within a day, and we take it from there together.

Rather talk it through first? Book 15 minutes.